The Opportune Moment
Seizing opportunity with clarity, confidence and precision.
AVASARA
अवसर
rooted in Sanskrit, signifies
“the opportune moment.”
In ancient Indian philosophy, it captures the art of acting decisively when circumstances align—a concept that transcends time and resonates deeply with today’s fast-paced, uncertain business landscape. For founders navigating the chaos of scaling, Avasara is more than a word—it’s a mindset.
The Opportune Moment.
At the heart of every great venture lies a defining moment — a fleeting window where preparation meets possibility. Avasara exists to help startups and scale-ups not only recognise those moments but seize them with clarity, confidence, and precision.
Why Avasara?
Having navigated the complexities of scaling ventures, managing execution risks, and aligning leadership teams, we saw firsthand the struggles faced by 90% of startups during their most challenging phases. These experiences fuelled our passion to actively partners with founders, operators, and investors to turn inflexion points into opportunities.
OUR VISION
Align, Accelerate. Adapt. Amplify.
Align
Turning Alignment into Acceleration
Every high-growth company faces moments where success hinges on perfect alignment between founders, leaders, and investors.
But let's be real - when you're moving at breakneck speed, it's easy for different stakeholders to get out of sync on expectations, priorities, and even the definition of success.
We help you turn alignment challenges into fuel for growth through deep, candid conversations with your key stakeholders that get to the heart of what matters.
Accelerate
Transforming Operations into Opportunities
When rapid growth strains systems and processes, the right operational moves can turn bottlenecks into breakthroughs.
We help you identify, prioritize, and eliminate the friction points holding back your scaling engine.
Through hands-on operational guidance, we create repeatable playbooks that transform chaos into controlled acceleration.
Adapt
Converting Market Shifts into Strategic Advantages
Markets evolve, competition intensifies, and customer needs shift. These moments of change are opportunities for those prepared to seize them.
We help you read market signals early, pivot with precision, and transform potential threats into strategic advantages.
Whether it's evolving your product-market fit or reimagining your business model, we guide you through the art of strategic adaptation.
Amplify
Elevating Growth into Lasting Value
When your company reaches key inflection points - whether it's raising capital, entering new markets, or preparing for an exit - the stakes couldn't be higher.
We help you optimise your capital strategy, strengthen stakeholder communications, and amplify your company's value story.
Through sophisticated financial modelling and strategic board management, we help turn growth potential into realized value.
TEAM
Partners with real operating experience.
Reuben Dass
Reuben Dass is a dynamic leader with over a decade of experience driving growth, transformation, and operational excellence across technology, automotive, and energy transition sectors. With a proven track record in venture-backed and private equity environments, Reuben specialises in solving challenges in unstructured settings, making him an invaluable partner for startups and scale-ups navigating critical growth phases.
Focus areas:
- Strategic planning
- Financial assessment
- Value proposition development
- Organisation design
- KPI development and optimisation
Jane Hoffer
Jane Hoffer is a seasoned executive and founder with over two decades of experience driving evolution, growth, and operational excellence across energy, mobility, manufacturing, and supply chain sectors. With a proven track record in startups, scale-ups, and turnarounds, Jane excels at navigating complex transitions—scaling platforms and companies for venture and private equity backed businesses. Her boardroom-to-shop-floor leadership and customer-centric approach make her a trusted advisor for organizations seeking sustainable advantage.
Focus areas:
- Strategic transformation
- Operational optimization
- Customer-driven value creation
- Capital raising and partnerships
- Crisis-to-clarity leadership
